As we continue into May 2025, it’s important to keep up with the latest updates in digital marketing. Here are a few key changes that started rolling out since January and could affect how you use social media and ads.

1. Multiple Links on Meta Ads – Watch Short Video Here

Meta is now allowing multiple links in some ad formats. This means you can send people to different pages from one ad, like a product page, blog post, or sign-up form. This can help increase engagement and give users more choices on where to click. Test this feature to see how it works for your business.

2. Meta ads are NOT about the audience as much as – Watch Short Video Here

During Meta’s Q2 earnings call, Zuckerberg explained that in the past, advertisers had to pick their audience — by age, location, or interests. But now, Meta’s AI can actually predict who’s most likely to care about an ad — sometimes better than advertisers themselves!

The future of ads?

AI that can predict, create, and personalize ads for each person. That means better results for businesses of all sizes and way less guesswork.

3. Meta’s New AI App – Watch Short Video Here

Meta has a new app called Meta AI, and it’s different from other AI tools like ChatGPT or Claude. It’s connected to your personal profile, so it can give quick and personalized answers. There’s also a feed where you can post, connect, and even make friends—just like Facebook!

It’s still being tested, but it could be a helpful tool for content ideas, ad tips, and tracking results.

Staying up to date with changes like these helps you improve your digital marketing and stay ahead of the curve.

Those were our top items from our April 2025 Marketing Review. In case you missed last month’s roundup, you can review HERE