June 2025 Marketing Updates – What’s New in Ads?

As we move into the second half of 2025, it’s a great time to check in on what’s changing in the world of digital ads. From Facebook and Instagram to TikTok and beyond, new tools and updates are coming fast. Whether you’re running your own ads or working with a team, staying up to date can help you make smarter decisions—and get better results.

Here’s a quick and easy look at what’s new this June! 👇

1. Do Meta’s New Flexible Ads Really Work? – Watch Short Video Here
Meta (Facebook and Instagram) rolled out a new feature called Flexible Ads. These ads automatically adjust their format depending on where they appear—like in Stories, Feeds, or Reels.

But does it actually perform better? Some early feedback is mixed. While it can save time, performance results can vary depending on your audience and creative. It’s worth testing to see if it works for your brand.

2. Meta Ads Update: Meet “Andromeda” – Watch Short Video Here

Meta has just introduced Andromeda — a powerful new AI system that helps your ads perform better on Facebook, Instagram, and even Threads.

But what is it, really? Andromeda is designed to make your ads smarter by doing most of the hard work for you. If you run Meta ads, this update could make a big difference in your results. Watch this quick video to learn how to adjust your ad account and make the most of Andromeda.

3. How Many Creatives Should You Use in Meta Ads? – Watch Short Video Here

We focus more on visuals (creatives) than text or targeting — and one question I get a lot is: how many should you use?

Using just one creative doesn’t give you room to test what works — it’s like throwing one noodle at the wall and hoping it sticks.

Using 10 or more? That’s too much. Meta can’t handle it well, and your budget gets spread too thin.

Meta recommends using 3 to 6 creatives in each ad. It’s the sweet spot for testing and performance.

4. iOS vs Android – Which is Better for Ads? – Watch Short Video Here

OS vs Android – Which is Better for Ads? Here’s something many advertisers don’t realize:

Running ads to iPhone users (iOS) is often more expensive because Apple charges a 30% fee for certain actions.

Android users, on the other hand, often cost less and can bring in higher-quality leads.

This doesn’t mean iOS is bad—but it’s smart to split your ads and compare the results.

Those were our top items from our June 2025 Marketing Review. In case you missed last month’s roundup, you can review HERE