Will you increase reach with Facebook video? The answer is a undeniable YES!!!
I recently wrote a blog post for Post Planner and wanted to make sure my audience saw it too. Here are the first 2 examples, then head over to their blog to read the rest…
I’ve been testing them a lot on my pages — and the results are impressive!
I’m not talking about YouTube links shared on Facebook. I’m talking about uploading a video file directly to your page — as a Facebook video.
In this article, I’ll present Facebook case studies for:
- 2 small local pages
- my own page
- a larger page of a former member of the band Chicago
I wanted to test videos on a variety of pages — and these 4 provided a nice mix.
I’ll illustrate how video increased reach, clicks, Likes, comments & shares by showing you the raw data from actual Facebook Insights.
Once you see this data, you’ll agree that videos are going crazy on Facebook right now!
These 4 Examples Prove That Facebook Videos are CRUSHING IT Right Now!
Now before we check out the stats, here’s what each color means in Facebook Insights:
Case Study #1: LearningRx
This is a local business with about 650 fans.
The example below shows 5 posts. One was a video I paid to promote.
Typical Reach and Engagement on Posts
- Reach: 70-100
- Engagement: 5-10 Likes & comments
Video Post
- Reach: Organic — 946
- Reach: Paid ($15) — 4,500
- Engagement: Over 200 clicks/Likes/comments/shares
What the Numbers Tell Us
- Videos can get 9x the normal reach on this page
- Boosted video post reached 4,500 people!
Case Study #2: Lakeville Orthodontics
This is a local business with about 1,000 fans.
Here are the stats for a video upload vs. an image:
Typical Reach and Engagement on Posts
- Reach: 50-100
- Engagement: 5-10 Likes & comments
Video Post
- Reach: 257
- Engagement: 34 clicks/Likes/comments/shares
What the Numbers Tell Us
- Uploading a video doubled the reach on the page
- The video received 3x the normal engagement!
Head over to the Post Planner Blog for the last 2 Case Studies
