In April 2025, social media and digital marketing continued to change at a fast pace. Businesses that stayed flexible and tried new ideas saw the best results.

Here’s a quick look at the key trends this month in social media, AI, and advertising:

• Social Media: Instagram, Facebook, and TikTok remained powerful tools for connecting with audiences. Brands that posted consistently and engaged with their followers experienced faster growth.

• AI in Marketing: AI-powered tools made it easier to create high-quality ads and social posts, helping businesses save time and improve performance.

• Advertising on Facebook, Instagram, and TikTok: Short video ads outperformed traditional posts. Authentic, real-life videos captured more attention and delivered better results.

1. Reposting on Instagram: Why It Matters – Watch Short Video Here

Here’s a small change on Instagram that could make a big difference. Now, when you repost something, it can show up directly in your followers’ feeds. Before, you could only share someone else’s post to your Stories. But now, if you tap the repost button under a post or Reel, you can add your own caption, and it will appear in your followers’ feeds just like a regular post.

2. Which Creatives in Your Ads Are Making Sales? – Watch Short Video Here

Can you track which of your ad creatives are actually driving sales?

Here’s the thing ,If you knew which ads were turning clicks into real customers, you’d feel much better about spending more money on them, right?

That’s why it’s so important to connect your ads to your sales. Start by setting up clear tracking on your ads. Then, make sure that information gets sent to your CRM, Google Sheets, or wherever you keep track of sales. All your tools should work together so you can easily see what’s getting results.

3. Do Reels Work for Ads? – Watch Short Video Here

Yes, Reels can be effective for advertising. They offer a short-form video format that’s popular on platforms like Instagram and Facebook, making them a good medium for engaging ads. From what I’ve seen with client data, Reels and Stories mostly help get more likes, comments, and views. But they don’t always turn into a lot of sales right away.

It can be tricky to turn that attention into real leads and sales, but with the right plan, Reels can still be an important part of your marketing strategy.

Those were our top items from our April 2025 Marketing Review. In case you missed last month’s roundup, you can review HERE