Running an Online Show and Podcast – The Ins and Outs of it

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Janet E Johnson and Terry Bean happen to have known each other since High School. They have stayed in touch with each other ever since. They both network in similar groups of people. Since Janet was going through a transition with her podcast and Terry happened to be looking to start a podcast, they connected and discussed the possibilities of a show together.

This show goes through lots of points about how Janet runs her current show and the opportunities of running a show.

What we discuss:

• Consistency in frequency is important for content though it’s not the end all of it.
• Frequency for podcasting should be more compared to video content.
• Videos are easily found if you optimize it.
• Little more fun to do podcast with somebody that you can spin ideas off.
• Video exposure is bigger.
• Reach of videos on Facebook goes so much further.
• Editing a clip off a long show, 30 seconds to a minute, and post in Facebook to promote the show.
• Use the videos and podcasts in multiple ways where you are re-using the content over and over.
• Video is powerful for SEO.
• You can get more interaction and followers with a live show.
• Google Hangout has cool tools to ramp up a show.
• It is good to set up YouTube channel for the videos.
• Libsyn tends to be the favorite for hosting podcasts.
• Sponsorship can monetize a podcast though you need to have a big viewership.
• Affiliate is another way to make money.
• Face to face interview feel like it brings a whole new level in trust and respect.
• Staying ahead is important.
• To start a show, just go ahead and do it.

We hope after listening to the ins and outs of running an online show & podcast, we’ve helped you decide if a show is right for you and your business!

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Rather read?  Head here for the full transcript