Why do you need a content strategy?
With content marketing becoming one of the most important methods for reaching customers and prospects, putting a strategic plan into place for your content creation and distribution will maximize its effectiveness.
How to audit your Pinterest Page or set up from scratch is extremely important in terms of how you are found within the Pinterest search engine. Pinterest is not only a social network, but it is also quite the search engine. I use Pinterest over Google often when searching for so many things, from latest fashion to homemade ant killer (I looked that one up the other day, found a recipe and ants are gone!).
Contest for list building case study – 1600 Emails in 13 days + MORE
This post is going to be a detailed break down of how I helped a client gain 1,600 new emails in less than 2 weeks (13 days actually).
Simple Social Media Strategy Breakdown
1. Business Objective
Very specific goal you want to accomplish. Examples: Awareness, Sales, Converting to email list or webinar.
2. Target Audience
Who do you want to reach? Who would most likely convert to your business objective?
Type of content that will resonate best with your target audience and hit your business objective.
Measure the results of your specific business objective and change audience and content as needed.
Facebook Ad Basics and Tips on how to Pay Less for your Ads
Recently I did an interview on the ‘Blab with Bonnie’ Show. She asked me a ton of questions about Facebook ads and how to use them. Bonnie had not used Facebook ads before, so she is a newbie to them.
Social Media takes time…compare it to fishing. The infographic below was created by Post Planner to demonstrate the steps it takes to gain a new customer or client using social media. If you expect the business to roll in because your business is on Facebook, you are sadly mistaken. It takes time and patience. It takes techniques and strategies. It(…)
Add Facebook Pixel to Website is a top strategy I recommend for 2016. This is one simple piece of marketing that I implement with every new client. You know what? 90+% of them did not even know this was something they should do! That’s why I felt this blog post was an important one to write. Let me break this(…)
How to audit a Facebook Page – Steps for each area Engaging Cover Photo Picture that draws the eyes in Tell a story Fits properly (Make sure you check on mobile to see how it looks there too) 828px wide by 315px high Small amount of text Great Samples: Bauble Bar – Shows of Brand Chalene Johnson – Specific(…)
Which wins for Video? YouTube or Facebook Video Marketing? My answer. Both. There you go. That’s my blog post. 😉 Let’s break each down. YouTube or Facebook Video? YouTube Pros: Google owns it. Google owns it. Google…oops, I already said that. Since Google owns it, these videos get found in search. [Tweet “Videos on YouTube can drive traffic for(…)
To Periscope or not to Periscope – Should you Periscope? Periscope is the latest craze in the world of marketers and businesses. Is it a craze? Or is it here to stay? What are the headlines about the Periscope App saying? Periscope Saw Over 1 Million Sign-ins During its first 10 Days (Techcrunch.com) Periscope is getting investors excited about(…)