About Janet Johnson

Janet E Johnson has numerous years in online marketing. She started her online career selling products on eBay in 1998. In her career, she has worked with both large brands and smaller businesses.Janet is the creator of the online social media training course, Social Strategies 101, hosts a podcast, Business Growth Time, and has been featured on Social Media Today, CNN, Entrepreneur, Smartbrief, Inbound.org and NISM.

Posts by Janet Johnson:

How is Video Performing on LinkedIn?

How is Video Performing on LinkedIn?

How is Video Performing on LinkedIn?

In our latest podcast episode, Terry breaks down recent tests on videos that he has uploaded to LinkedIn.

Now, pay attention, at this time of this recording, video on LinkedIn had only been available a few weeks. Platforms tend to give it prevalence to other types of posts in the beginning, but it does … Read the rest

Use Facebook Insights to Spy on Competitors

Use Facebook Insights to Spy on Competitors

Use Facebook Insights to Spy on Competitors

This is a little known area on your Facebook business page inside the insights tab that can tell you a lot about your competitors. It can also help you find content to share simply. I believe this is a very under-utilized tool that can really help a business. In this post, I’m going … Read the rest

Why Pinterest is a Marketing Machine

Why Pinterest is a Marketing Machine

Pinterest is a marketing machine, but why? In this post, I will walk you through many different reasons why I believe Pinterest is one of the most powerful platforms to market products or services on the internet.  

 

How Does Marketing Come Into This?

Pinterest serves a slightly different function in social media. It is not the place where … Read the rest

5 Simple Tools to Create Video for Facebook

5 Simple Tools to Create Video for Facebook

5 Simple Tools to Create Video for Facebook

I’d like to start out this post by pointing out ‘why’ video is so important on Facebook. If you understand just how important it is, then you will really want to learn how you can create video more often and these are 5 tools that will help!

5 simple tools to create video for Facebook

Why Video for Facebook?

  • Facebook
Read the rest
Video vs Graphic in Facebook Ads

Video vs Graphic in Facebook Ads

Video vs Graphic in Facebook Ads – Which do you think would work better?

One of the most effective tools in Facebook that marketers and businesses can make use of to generate massive profits fast is the use of Facebook ads, where you create demographic, targeted ad campaigns.

Facebook advertising is getting increasingly popular with marketers and businesses primarily due … Read the rest

Create a Strategy – Know your Goals and Your Target Audience

Create a Strategy – Know your Goals and Your Target Audience

Create a Strategy – Know your Goals and Your Target Audience

You may know that defining a target audience is a best business practice. But, defining a target audience is a best practice for anyone that is looking to give others something. It might be a salary, investment, or money in exchange for a product or service. Whenever you need … Read the rest

5 Top Facebook Ad Mistakes

5 Top Facebook Ad Mistakes

What are the 5 Top Facebook ad mistakes businesses make?

Please let me preface this with that while your reading (or listening), you may be feeling like these are 5 Top Facebook ad mistakes you are doing. Don’t feel bad for making these mistakes. Often these mistakes happen because the business owner just doesn’t know better. I am writing this … Read the rest

5 Simple Video Ideas for Business

5 Simple Video Ideas for Business

5 Simple Video Ideas for Business

#1: Customer Videos – Testimonials

Any type of business where you have happy customers or if you happen to be with them, If you own a business, such as on orthodontist office, simply grab that phone and take a quick video testimonial. It can be super, super quick.

Another idea is to have them Read the rest

Repurpose Content In Different Places and Formats

Repurpose Content In Different Places and Formats

Repurpose Content In Different Places and Formats

Often times, it may seem like you have a lot of work to do, just in online marketing. You have writing newsletters, emails, articles and blogs, social media posts, graphics, videos and possibly more than that.

You might do this because you want to reach your customer in every way imaginable.  You will … Read the rest

Facebook Live Case Study Success Story

Facebook Live Case Study Success Story

This post is about a new student of mine and is part of Ann Sieg’s community. I recently heard her story and had to share her Facebook Live Case Study Success Story. It is absolutely amazing and shows the power that Facebook Live can really have on a business.

Karen runs a business that sells scrap booking items called Stampin’ Up!Read the rest