About Janet Johnson

Janet E Johnson has numerous years in online marketing. She started her online career selling products on eBay in 1998. In her career, she has worked with both large brands and smaller businesses.Janet is the creator of the online social media training course, Social Strategies 101, hosts a podcast, Business Growth Time, and has been featured on Social Media Today, CNN, Entrepreneur, Smartbrief, Inbound.org and NISM.

Posts by Janet Johnson:

Video vs Graphic in Facebook Ads

Video vs Graphic in Facebook Ads

Video vs Graphic in Facebook Ads – Which do you think would work better?

One of the most effective tools in Facebook that marketers and businesses can make use of to generate massive profits fast is the use of Facebook ads, where you create demographic, targeted ad campaigns.

Facebook advertising is getting increasingly popular with marketers and businesses primarily due … Read the rest

Create a Strategy – Know your Goals and Your Target Audience

Create a Strategy – Know your Goals and Your Target Audience

Create a Strategy – Know your Goals and Your Target Audience

You may know that defining a target audience is a best business practice. But, defining a target audience is a best practice for anyone that is looking to give others something. It might be a salary, investment, or money in exchange for a product or service. Whenever you need … Read the rest

5 Top Facebook Ad Mistakes

5 Top Facebook Ad Mistakes

What are the 5 Top Facebook ad mistakes businesses make?

Please let me preface this with that while your reading (or listening), you may be feeling like these are 5 Top Facebook ad mistakes you are doing. Don’t feel bad for making these mistakes. Often these mistakes happen because the business owner just doesn’t know better. I am writing this … Read the rest

5 Simple Video Ideas for Business

5 Simple Video Ideas for Business

5 Simple Video Ideas for Business

#1: Customer Videos – Testimonials

Any type of business where you have happy customers or if you happen to be with them, If you own a business, such as on orthodontist office, simply grab that phone and take a quick video testimonial. It can be super, super quick.

Another idea is to have them Read the rest

Repurpose Content In Different Places and Formats

Repurpose Content In Different Places and Formats

Repurpose Content In Different Places and Formats

Often times, it may seem like you have a lot of work to do, just in online marketing. You have writing newsletters, emails, articles and blogs, social media posts, graphics, videos and possibly more than that.

You might do this because you want to reach your customer in every way imaginable.  You will … Read the rest

Facebook Live Case Study Success Story

Facebook Live Case Study Success Story

This post is about a new student of mine and is part of Ann Sieg’s community. I recently heard her story and had to share her Facebook Live Case Study Success Story. It is absolutely amazing and shows the power that Facebook Live can really have on a business.

Karen runs a business that sells scrap booking items called Stampin’ Up!Read the rest

Hit the Bullseye with Facebook Ads done the Right Way – Infographic

Hit the Bullseye with Facebook Ads done the Right Way – Infographic

Hit the Bullseye with Facebook Ads done the Right Way

 

This is a visual of a dartboard analogy to show how a business can go from not getting any results on Facebook with your ads to getting results with Facebook ads done the right way.

I explain each part of the dartboard in detail below the infographic.

 

OFF THE BOARD Read the rest

Pinterest Rotating Showcase Profile Design – How to set it up

Pinterest Rotating Showcase Profile Design – How to set it up

Pinterest Rotating Showcase Profile Design is NEW!

The majority of social networks – Facebook, Twitter, LinkedIn and Google+ – all have big images at the top of their profiles to showcase their business. Although Pinterest is an image-based social media platform, it did not have this option until a few days ago. This is an option that everyone using Pinterest … Read the rest

Reach your Audience using Facebook Video

Reach your Audience using Facebook Video

Reach your Audience using Facebook Video

This is a recent presentation I used when speaking. I have had numerous people ask for the slides, so I thought I’d share with all my audience. Pay close attention to Slide 9. Brand new VIDEO News Feed on Facebook. Just launched and is in roll out now.

Why and How to Use Video … Read the rest

NEW! Facebook Page Templates Options

NEW! Facebook Page Templates Options

Facebook is testing and doing a slow roll out of Facebook Page templates. You may have this now or you might be waiting for the rollout. 

It seems like Facebook secretly launched ‘templates’ for your Facebook Page. I’m part of a social media mastermind group that Hugh Briss runs and he posted how his page template completely reorganized itself. His … Read the rest