6 Powerful Ways to Supercharge your Facebook Page in 2015
This post was recently featured on Social Media Today.
Business owners, entrepreneurs and marketers have been wondering if they should just give up Facebook altogether and move elsewhere. I’ve heard so many people’s complaints. “Facebook doesn’t work anymore.” “My page has no reach.” “I hate Facebook.” “Nobody sees my posts.” The list goes on and on. So, is it time to give up Facebook?
When Google+ launched numerous marketers left Facebook altogether and made the move to Google+ instead. But they came back. Why? Facebook still has traffic and is only growing. Facebook is where the people are hanging out. Now, don’t get me wrong. I love Google+ also. There are reasons for each of the different platforms, but Facebook is still one of the top dogs.
In case you missed it, Facebook recently released an official announcement about Reducing Overly Promotional Page Posts starting January, 2015. What does this mean exactly? Well, it boils down to that if your posts are going to sound like a blatant advertisement, then it is an advertisement and Facebook wants you to pay.
Facebook is not going anywhere and neither are your potential customers. So, what can be done to overcome this upcoming change for your Facebook Page?
Here are 6 Powerful Methods to Supercharge your Facebook Page in 2015
#1: Change your Mindset
We have all been spoiled by the ‘free’ social media marketing. When I first started working with businesses on Facebook marketing it was way back in 2008. At that time I had to convince a business owner that Facebook would be around for the next 5 years. Times have changed and now businesses know they need to market on Facebook and other social media outlets, but some still feel it should be free.
Remember back in the day when businesses spent huge advertising dollars on TV ads, yellow pages, newspaper ads, etc? It is time to go back to that mindset with the internet. In order to be successful in social media, there needs to be ad money spent.
#2: Get even more Creative
If your page does a good job of speaking to their target market and being creative with their content, you really have nothing to worry about. You need to have a specific strategy that involves different types of content. You need a mix of images, questions, videos and so on. If you have not downloaded my Ultimate Guide to Social Media Content Creation, this might be a good time to do that. It’s more important than ever to mix it up and be creative!
Bottom line is this change pushes marketers to be more creative. And ultimately, that’s a good thing.
#3: Speak to your Audience
When creating your posts, are you remembering who your target market is? Are you speaking to them or just trying to push out content? It’s important to remember to have a conversation and talk with your fans, not at your fans.
If you have a main following of moms between the age of 35-45, are you talking about subjects that interest them? This is important. If you have had a Facebook Page for awhile, it is easy to learn who your fan base is. You can learn this through Facebook Insights on your Page.
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